Your divaonthego is off to get her tresses colored at an exciting, new “organic” Beverly Hills salon called The Loft Hair Lounge & Green Spa. Billed as a “green getaway”, the salon offers healthy hair care and I can’t wait. I’ll let you know how it turned out. In the meantime here’s some of the press information I received that tempted me to give the salon a try…
Clay Patané has done it again; and this time, with The Loft Hair Lounge & Green Spa, at the exciting intersection of Wilshire and Doheny in posh Beverly Hills! Master colorist/stylist, Clay Patané, has created a “green getaway” with the opening of his new eco-salon and green spa.It’s no small achievement that Patané elected to make every aspect of his salon green. Every detail of the salon has been selected with a mind toward the environment. From the all-natural products to the recycling of hair used to contain petroleum spills, from the non-animal-tested shampoos, to the organic fruit and vegetable skin care blends, The Loft Hair Lounge & Green Spa is the first eco-friendly salon and spa in Beverly Hills. And it’s no accident. As a new father, Patané says, “It was important for me to create a place that I wouldn’t worry about my two-year-old running around being exposed to harsh chemicals and that I do my part in addressing the growing environmental concerns. It’s funny how things affect you when you become a parent.”
From head to toe Patané offers all natural, organic products, reflecting his utmost commitment to purity. This ultimate experience in organic pampering begins with the sulfate and paraban-free shampoos and conditioners from the Unite (Against Animal Testing) line of hair care products; hair is further nourished with the salon’s signature restorative green tea hair masque. Breaking ecological barriers in hair color, the salon is the first and the only salon in Los Angeles to use the all natural YO – color line of products. Made from yogurt, the non-toxic products, hydrate, nourish and protect the hair while providing natural color without ammonia. Even waxing is an organic experience at The Green Spa, where a plant-based line of waxing products is used with stripless wax; Nail polishes are vegan and dbp-free. The Spa’s luxurious, signature Organic Facial exclusively features uber-exotic, Eminence skin care products from Hungary, formulated with a devotion to keeping the planet green with its elixir of herbs and fruits.
Patané has opened a one-of-a-kind, one-stop, one-on-one, personalized experience for hair, nails, massage, facials, and spa treatments. To be sure, The Loft Hair Lounge & Green Spa offers the very best in hair cuts, hair color, straightening, and every other hair-related need. When it comes to hair extensions, Patané brought in the best in the business with Susan Lipson, whose celebrity roster of clients includes mega-stars Drew Barrymore, Christina Applegate and Hugh Jackman. Inside this urban sanctuary is a spectacular, full service green spa wing offering everything from organic body and facial treatments to the most divine healing massage therapy by one of the top pros in the industry.
With 4,500 square feet of Mid-Century-Asian luxury, 14 top-notch stylists (some of whom were recruited from world-class salons in New York, Paris, Milan and Madrid), 5 perfectionist-manicurists, 4 trained spa-treatment specialists and two of the best facialists in town, Patané has created a truly unique experience unrivaled for renewal, relaxation, rejuvenation and beauty.
While celebrities like Jenny and Amy McCarthy and several members from the “Brothers and Sisters” cast may be clients of Patané’s, there’s no attitude here, just an antidote to stress. “Pampering reigns supreme at The Loft Hair Lounge & Green Spa; the goal was to make this a home-away-from-home, an escape, the calm in the daily storm with an environmentally friendly, yet elegant atmosphere,” says Patané. “Whether you spend an hour or the day here, we want our clients to feel relaxed and beautiful. It’s a five star experience.”
Open seven days a week, The Loft Hair Lounge & Green Spa is located at 110 N. Doheny Drive, Beverly Hills, CA. 310-275-9002 or visit www.thelofthairlounge.com
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Now recognized as one of the top colorists/stylists in Los Angeles, Patané established his credentials after training for color with Kim Vo at Prive and then with Stuart Gavert at Umberto. In 2007, After five years of television appearances on “Extreme Makeover”, “How do I Look?” and “Before and Afternoon Makeover” while working at Kim Vo’s, B2V Salon, Patané took his burgeoning celebrity clientele and opened his own salon in Eagle Rock, “The Loft Hair Lounge,” which was quickly awarded the “Greenopia Award” as one of the most eco-friendly businesses in LA. His dedication to saving hair, skin and the planet continues with the opening of his newest venture, The Loft Hair Lounge & Green Spa.