Archie Comics Presents Betty and Veronica at the Rivieria, No Joke

BETTY AND VERONICA” STOP IN AT THE RIVIERA RESORT & SPA
Palm Springs Showcased in New Archie Comic Strip

The popular teen duo, Betty and Veronica hit one of my favorite Palm Springs spots: The Riviera Resort & Spa–with the debut of a zany new comic on April Fool’s Day.

The ultra-glam resort is the perfect place to launch the new Archie comic strip according to Kevin Herbst, Riviera’s director of sales and marketing. The recently refurbished mid-century resort’s “Palm Springs Weekend at The Riviera Resort & Spa” – is featured in the Betty & Veronica Digest #193. “We are thrilled to be showcased in one of the world’s most enduring and appealing comics,” said Herbst. “Like the Archie series, Riviera – with its rich history, 1960s roots and iconic design – offers a vibrant snapshot of American culture.”

The colorful comic could also be a bbonanza for Palm Springs tourism, thinks Hollywood columnist and pop historian Hal Lifson, who penned the comic, working in tandem with illustrator Rex Lindsay. “In addition to spotlighting Riviera, Betty and Veronica’s latest adventure truly showcases the best of Palm Springs, and will be sold in hundreds of high profile stores across the country.”

In the strip, BFFs Betty and Veronica leave the bucolic town of Riverdale to embark on the weekend trip of their young lives – ultimately experiencing all that Palm Springs has to offer, including breathtaking scenery from the Aerial Tram, magnificent celebrity homes and the famous Indian Trails. The friends stay at the newly upgraded Riviera – a legendary Palm Springs hot spot – indulging in lavish spa treatments and poolside fun amidst the resort’s uber-hip, 1960’s-style backdrop. They are later joined by the rest of their famous gang: Jughead, Archie and Reggie.

Launch Party Set
Hosted in conjunction with the Palm Springs Bureau of Tourism, Riviera’s lively “Comic Book Launch Party” is set for Wednesday, April 1, and will feature Victor Gorelick, editor-in-chief of Archie Comics, with rockin’ entertainment by Ron Dante, longtime lead singer of the popular bubblegum pop band, “The Archies,” and the familiar voice behind the group’s blockbuster hit from 1969, “Sugar, Sugar.”

Local Archie aficionados and area dignitaries will receive complimentary copies of the Betty & Veronica Digest (with the “Palm Springs Weekend at The Riviera” images and title emblazoned on the cover), imbibe in icy Victoria Lodge martinis and Betty Cooper shots, and take in color-splashed Archie comic clips as they flash across the flat-screen TV in the resort’s swank Starlite Lounge.

About Archie Comics
Archie Comics is an American comic book publisher, known for its enduring series featuring the fictional teenagers Archie Andrews, Betty Cooper, Veronica Lodge, Reggie Mantle and “Jughead” Jones. The Archie characters first appeared in an Archie comic book published in 1941. Nearly 70 years later, the teen friends remain a staple of entertainment for readers the world over – chronicling the trials, tribulations and triumphs of teenagers – and representing the fads, fashions and attitudes of contemporary youth.

Betty & Veronica Digest #193 is available at retail outlets and supermarkets stores across the country, as well as at the Riviera Resort & Spa gift shop. Suggested retail price: $2.49.

About Riviera Resort & Spa

Following an extensive $70 million modernization, Riviera Resort & Spa – a legendary 24-acre property that was once a playground for the likes of Dean Martin, Sammy Davis, Jr. and Elvis Presley – reopened to the public in October 2008. The restored resort, originally 475 rooms, now features 406 masterfully-revamped guest rooms and luxury suites – outfitted with handsome retro furnishings; chic marble bathrooms; flat-screen plasma TVs; wireless Internet access and private patios or balconies – set amidst lushly-landscaped gardens with intimate courtyards. Other resort highlights include: SpaTerre, an 11,000-square-foot retreat with cross-cultural and global treatments; and an array of inventive food and beverage offerings, including the signature Circa 59; the outdoor Bikini Bar adjacent to a spectacular pool; the swank Starlite Lounge; and sidebar, offering tantalizing cocktails in an atmosphere of sleek sophistication.

Riviera Resort & Spa is located at 1600 N. Indian Canyon Dr. in Palm Springs. For further information, visit http://www.psriviera.com or 760.327.8311.