Inspired by a combination of the countless “flash sale” websites taking over the internet; Urban Sanctuary will span three days and feature a multitude of interactive demos, displays, activities and entertainment for guests to experience.
Urban Sanctuary is designed to be just what it’s name implies; both an elegant and exclusive meeting place where industry leaders, emerging brands, trendsetting consumers, and the Hollywood elite gather to mix, mingle, sip & shop while raising money for various charitable organizations focused on improving communities & changing lives.
Boasting an elite list of clients + collaborators and offering a truly memorable shopping experience for guests; the members-only shopping club’s sole mission is to create positive change through a unique series of retail events that create, connect, and inspire attendees. At 4pm daily the Urban Sanctuary will be open to consumers as well as L.A. tastemakers who will be offered a sneak peak at this “social media retail revolution.”
They will have unparalleled access to shop luxury and lifestyle brands at a special discounted rate, with a portion of all proceeds going back to the St. Bernard Project, in support of their work to rebuild homes and lives for Hurricane Katrina Survivors in New Orleans.
The September Urban Sanctuary has been specifically tailored to cater to the upscale ‘jetset’ crowd; offering an inside look at the newest offerings from brands that have raised the bar on fashion, technology, leisure and lifestyle products for the trendy traveler. When asked how his concept for Urban Sanctuary was different, 0Three Media founder Thom Vest remarked “I really wanted to create a comfortable and interactive environment where celebrities, media, brands and tastemakers could co-exist while blurring the lines that have confined not only the retail experience but also that of the traditional gifting suite.”
Your Diva on the go was invited to an exclusive launch of a new lipstick called Exude, that was presided over, at the swank Edwardian Room of the Plaza Hotel, by none other than super woman of all trades, Rachel Zoe.
In lieu of jetting across country, I sent my NY associate Linda Covello (www.lindacovellophotography.com) to cover it. Here’s her report and fine photos:
It was a real scene at the Edwardian Room during
That queen of chic, Rachel Zoe, style expert par excellence, gave her nod to Exude before a select group of press in the glamorous setting while scrumptious macaroons and champagne went the rounds.
A handful of professional makeup artists were in attendance to demonstrate the application and explain the longevity of the colors to the beauty elite. The line consists of lip crème which is available in 9 colors, including a gorgeous nude color which was tucked inside the gift bag, as well as lip gloss in 5 colors. The clever applicator is shaped like a traditional lipstick, but the color is pumped through a small hole in the top and this is what keeps your lipstick ever camera ready. The exceptional formula, which is enhanced with a smooth hint of mint scent, is lightweight, comfortable and moisturizing.
Exude Lipstick will be offered exclusively at www.exudelipstick.com starting in August 2011 with Rachel Zoe as its brand ambassador.