New Luscious Lipstick Launches at the Plaza with Rachel Zoe Presiding

Luscious lips Exude

Your Diva on the go was invited to an exclusive launch of a new lipstick called Exude, that was presided over, at the swank Edwardian Room of the Plaza Hotel, by none other than super woman of all trades, Rachel Zoe.

Rachel Zoe photo by Linda Covello (www.lindacovellophotography.com)

In lieu of jetting across country, I sent my NY associate Linda Covello (www.lindacovellophotography.com) to cover  it. Here’s her report and fine photos:

 

Pro makeup artists, beauty journalists and Zoe mill around the Edwardian Room

The NY Plaza's Edwardian Room set the stage for Rachel Zoe and Exude

It was a real scene at the Edwardian Room during

the debut of this revolutionary lipstick that comes with  a crystal applicator which will retain its shape over time, so women will never have to worry about their lipstick wearing down, melting or crumbling.

That queen of chic, Rachel Zoe, style expert par excellence, gave her nod to Exude before a select group of press in the glamorous setting while scrumptious macaroons and champagne went the rounds.

 A handful of professional makeup artists were in attendance to demonstrate the application and explain the longevity of the colors to the beauty elite. The line consists of lip crème which is available in 9 colors, including a gorgeous nude color which was tucked inside the gift bag, as well as lip gloss in 5 colors. The clever applicator is shaped like a traditional lipstick, but the color is pumped through a small hole in the top and this is what keeps your lipstick ever camera ready. The exceptional formula, which is enhanced with a smooth hint of mint scent, is lightweight, comfortable and moisturizing.  

The swag bag

Exude Lipstick will be offered exclusively at www.exudelipstick.com starting in August 2011 with Rachel Zoe as its brand ambassador.